Content Curation

Content Curation

Coming January 2013!

Can you think of a better way to capture your target client base than by providing them with the most essential, real-time information in your area of law? To create and extend client loyalty by feeding them information relevant to their lives and work, freely and continuously? That’s what curation can do!

According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” It addresses the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.

At the heart of content marketing (blogging, videos, etc.) is the concept that potential clients respond favorably to the information you provide, assessing your abilities and suitability as their attorney. Content curation enables you to go beyond blogging by finding, gathering and publishing the best content available.

Law Practice Strategy offers the unique marketing service of curating content using superior search and publish technology. The search technology is a real time discovery tool that enables the user to identify patterns of and emerging events happening across the Internet related to your areas of interest.  It produces web event correlation, emerging themes and contextual, comprehensive results. LPS combines that with publishing tools that allow you to push out these results via your blog, email marketing, and all major social channels.

Curation is a fascinating and effective educational and marketing process that can be as creative as we make it. LPS combines its legal background and content marketing experience with awesome technology to provide curated content that will inform and attract, giving you the visibility you need in a crowded online environment.

Pricing, which includes all account charges, is monthly subscription-based, and depends on the scope of your work or project.

For more information process and product, contact us here.